Virtual reality cinema lobby with futuristic design, showcasing a Rai Cinema counter, purple lighting, and posters on the walls.
Illustrated cinema complex with movie posters, neon signs, police cars, and people lining up outside. Features large displays for "Cabiria" and "Rai Cinema."
Futuristic virtual landscape with road, trees, and neon buildings. Billboard with flamingos and car. "Welcome to Traverse" sign.
3D outdoor scene with green SKODA arch, trees, and digital bike.
Virtual scene of Lucca Comics & Games 2023 with a digital character, banners, and buildings in a courtyard.
Animated Italian-style village with colorful buildings, a tower, and mountains in the background.
Digital surreal landscape with ice cream and chocolate elements, waterfall, and trees.
A virtual ice cream bar with colorful swirl background and "Sunlover" text.
Low-poly 3D forest scene with trees, rocks, and glowing mushrooms.
Abstract digital artwork of a dark, fiery cavern with lava-filled chasms and rock formations.

B2B Experience – Crafting Branded Gaming Experiences

In addition to developing traditional video games, I have worked extensively in B2B collaborations, designing custom gaming experiences that help brands connect with their audiences through interactive entertainment. My role has often been to translate a brand’s identity, message, or marketing goals into engaging gameplay, ensuring that each project feels both cohesive and meaningful to the player while maintaining a high level of fun and interaction.

These experiences have ranged from minigames and branded quests to fully developed virtual worlds, featuring everything from platforming challenges, speed runs and treasure hunts to custom level design and multiplayer experiences. Each project required close collaboration with clients, understanding their needs, and designing gameplay that not only met their expectations but also resonated with the target audience.

Notable Brand Collaborations & Contributions

  • Magnum – Pleasureland
    One of the most unique projects I worked on was Magnum’s Pleasureland, an interactive world designed to immerse players in the brand’s identity. I contributed by designing platforming challenges that entertained players while integrating iconic Magnum branding, such as jumping on oversized ice creams and exploring interactive store areas. The challenge here was to ensure that the gameplay remained engaging while subtly reinforcing the brand’s themes of indulgence and pleasure. Seeing an already established concept evolve into an interactive experience that players could explore was incredibly rewarding.

  • Škoda – Skodaverse
    For Škoda, we developed the Skodaverse, a dedicated virtual space that has been continuously updated based on important events, seasonal changes, and client requests. The challenge here was maintaining a balance between realism and gamification, ensuring that the brand’s identity was reflected while keeping the experience fun and engaging for players. The Skodaverse isn’t just a static environment—it’s an evolving digital space that shifts alongside the brand’s marketing campaigns.

  • Lucca Comics & Games – Virtual Convention
    I had the opportunity to work on multiple editions of Lucca Comics & Games, one of the most renowned pop culture conventions in Europe. We created a stylized digital version of Lucca, where players could explore the city, participate in various challenges, and even compete on leaderboards for rewards, including free tickets to the real-world convention. My role included level design and quest creation, making sure that the experience felt both immersive and interactive, allowing fans to engage with the event even from a distance.

  • RAI Cinema – Dante’s Inferno Experience
    One of the most ambitious branded experiences I worked on was for RAI Cinema, where we crafted an interactive journey through Dante’s Inferno. Players dressed as Dante himself, progressing through a world designed around the Divine Comedy, encountering thematic quests, minigames, and educational challenges. My focus was on level design, quest design, and minigame mechanics, ensuring that players not only enjoyed the experience but also engaged with the historical and literary elements in an interactive way. Additionally, RAI Cinema has its own persistent metaverse, where I worked on various platforming challenges, live-streaming integrations, and interactive content.

My Role & Expertise in B2B Projects

Throughout these collaborations, my primary focus has been Game Design, ensuring that each branded experience offers smooth, engaging gameplay that aligns with the client’s goals. Whether designing quests, minigames, or entire levels, my aim has always been to make sure that the brand message is naturally integrated into the experience, rather than feeling forced or out of place.

Many of these projects required me to take on Level Design responsibilities as well, particularly in larger-scale experiences such as RAI Cinema’s Dante’s Inferno and the Lucca Comics & Games virtual world. In these cases, I had to create interactive environments that guided players through engaging narratives while keeping the gameplay dynamic and enjoyable.

Working in branded gaming has given me a deep understanding of how to merge marketing objectives with player engagement, ensuring that these experiences don’t just serve as advertisements, but as memorable, interactive worlds that players genuinely enjoy exploring.